The Lean Marketer Blog

Marketing Summer Reading List 2014

The Lean Marketer Summer Reading ListIt’s already August and you may have noticed the familiar calm felt throughout your office. Many of your colleagues or clients may be taking a week or two off to spend time with family or friends before the new school year starts. This “quieter” time in the office is the perfect time to catch up on some great summer reading. While you’re hanging out by the pool or relaxing on your morning commute (assuming you’re on a bus or train…we certainly don’t encourage drivers to take their eyes off the road for even a second!)…or even if you’ve just got some well-deserved down time in the office, we’ve compiled a short list of great reading material for you.

Wishing everyone a restful and creative summer…

  • Ultimate Guide to Assessing Your Digital Marketing Program: One of the most important, but overlooked steps of any campaign is the self-evaluation. Get helpful tips on what to evaluate and how, how to improve performance and some common assessment mistakes.
  • Frost & Sullivan: Global Marketing Automation Software Market: A must-read for any company considering marketing automation software. Learn about the key players on the scene and benefits of the investment, as well as gaining insight from end user observations and case studies
  • 2014 Email Marketing Metrics Benchmark Study: See how your email campaign stats compare to nearly 3000 other brands including click rates and transactional data.
  • Competitor Intelligence Research & Market Intelligence: With access to the internet, businesses suddenly have access to important data that can be leveraged for important decisions. Information is suddenly available in an increasingly plentiful, easy to find, and easy to digest way BUT it’s not always so easy to navigate. Find out the importance and benefits of thorough market intelligence.
  • Pushing Past Send: 4 Ways to Survive the Looming e-Maelstrom: As email has taken a front seat as an accepted medium for marketing, find out what it takes to create emails that aren’t just deleted. Eloqua serves up some things to think about to help you pinpoint targeting, activity-triggered reach-outs, social tie-ins, sales buy-ins and more.

What’s on YOUR reading list?
We’d love to hear from you…

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