Why Your Old Logo Will Haunt You for Years
When I started working with Zerve last year, they had refreshed their logo and look and feel, and since then we’ve updated the company’s messaging. In early 2025, Zerve described itself as “the OS for ...
Start Ups
Startups face many marketing challenges, starting with achieving product-market fit, clarifying messaging, signing initial customers, spreading the word, and if things go well, scaling up. These blog posts discuss our experiences and insights based on our work with dozens of startup companies.
What is a fractional CMO and why your company may need one
Fractional CMOs have made it to the Wall Street Journal, which means that what I’ve been doing happily for the last 10 years has become totally mainstream. If you’d like to learn more about what ...
It’s not about YOU: The difference between features and benefits
We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...
VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider
Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...
Use this area to offer a short teaser of your email’s content
You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates. Before you hit send, make sure ...
PODCAST: How to Hire Marketers
In this special episode of the B2B Startup Growth podcast, I spoke with Shoham Eckhous of Penguin Strategies about hiring marketers for tech startups. I’ve been a CMO and strategist for several B2B startups and ...
Top 6 Podcasts for Marketers
Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...
Social Media Marketing: B2B vs. B2C
With over 2 billion active social media accounts, businesses today know that social media offers a lot of traffic potential. Creating and implementing the right strategy can help a business increase traffic to their website ...
5 Content Curation Tips for B2B marketing
If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...
Does Your Marketing Budget Stack Up? New Report Available
After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...
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