Almost every software marketer at some point needs to include screenshots in digital materials, whether its a web site, a blog post, or even social media postings. To be blunt, screenshots are BORING. So one ...
Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...
An entrepreneur came to me recently in a real bind. She was planning to attend the most important conference in her industry in just two weeks, and the company did not have a Web site. ...
While east coasters are hunkering down in shelters, or at their friends’ houses inland waiting for the arrival of Hurricane Sandy, here in Israel it’s business is as usual (unless you’re trying to travel to ...
My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...
I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
After I found myself recommending to the third acquaintance in a row that she start a blog, I decided it was time to start taking my own advice, the closest thing to eating my own ...
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