The Lean Marketer Blog

How to Create Animated GIF Screenshots in 3 Easy Steps

Almost every software marketer at some point needs to include screenshots in digital materials, whether its a web site, a blog post, or even social media postings. To be blunt, screenshots are BORING. So one ...

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VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider

Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...

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Initiating Contact with Industry Analysts – the Who, What, Where, How and Why

Industry analysts can be very helpful for your company since they often strongly influence industry trends and key buyers. We would like to share where, why, who, what, and how industry analysts can support and ...

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Tips and Tricks for Improving Your Email Marketing Campaign

We recently helped a client with a blog post about improving customer experience with email and we also covered the basics of knowing when to say “When” in this blog post. It got me thinking ...

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How to Unlock Creativity in Your Marketing without Going Mad

  I have a confession to make. I am an associative thinker. Being part of western society, my type of thinking can appear disorganized or non-methodological. Rather than fight the linear thinkers and attempt to ...

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Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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Social Media Marketing: B2B vs. B2C

With over 2 billion active social media accounts, businesses today know that social media offers a lot of traffic potential. Creating and implementing the right strategy can help a business increase traffic to their website ...

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5 Content Curation Tips for B2B marketing

If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...

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It’s not about YOU: The difference between features and benefits

We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...

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Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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