Share your B2B budget insights…and learn!
I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...
Market Research
Choosing a Survey Platform for your Business
After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...
Data draws attention, so let’s create some with surveys!
People love numbers. Data-driven PR is proven to generate more media hits than traditional business-oriented PR. Listeners’ ears perk up for top-10 lists, size comparisons…numbers will almost always get attention. But what if we don’t ...
A Solution Looking for a Problem
Last month I mentored and lectured at the Lean Startup Machine workshop, which took place for the first time in Israel but has been happening all over the world. I love working with entrepreneurs, and ...
Lean Market Research – Presentation from The Lean Startup Machine Workshop
I recently presented a short lecture on “Lean Market Research” for the Lean Startup Machine workshop that took place for the first time in Tel Aviv at the end of August. The point of my ...
Lean Product Management: Test Before You Get In Too Deep
Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...
Calling All Heads of Marketing – Please fill out this 15 minute survey
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
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