The Rebranding Playbook Elon Musk Threw Out
From his first day at Twitter when he walked in carrying a sink, saying “Let that sink in,”(the ultimate dad joke), Elon Musk has certainly mastered how to get people talking about him and his ...
Marketing Strategy
Resources for developing a marketing strategy and marketing plan for startups and established companies.
What is a fractional CMO and why your company may need one
Fractional CMOs have made it to the Wall Street Journal, which means that what I’ve been doing happily for the last 10 years has become totally mainstream. If you’d like to learn more about what ...
It’s not about YOU: The difference between features and benefits
We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...
VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider
Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...
Top 6 Podcasts for Marketers
Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...
5 Content Curation Tips for B2B marketing
If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...
Contact List Email Frequency: Knowing When to say “When”
Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...
App Marketing – First Things First
One of my favorite activities is the volunteer mentoring I do for various startup accelerators. A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...
New Presentation: Top Startup Marketing Mistakes
I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...
Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference
I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...
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