Marketing Team

What is a fractional CMO and why your company may need one

Fractional CMOs have made it to the Wall Street Journal, which means that what I’ve been doing happily for the last 10 years has become totally mainstream. If you’d like to learn more about what ...

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PODCAST: How to Hire Marketers

In this special episode of the B2B Startup Growth podcast, I spoke with Shoham Eckhous of Penguin Strategies about hiring marketers for tech startups. I’ve been a CMO and strategist for several B2B startups and ...

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