Defy Convention: PR Timing
Conventional wisdom: the whole world goes away in August; there’s no point in making any PR announcements or scheduling any business meetings. I hear that all the time, and then just this week, I noticed ...
Search Engine Optimization
Calling All Heads of Marketing – Please fill out this 15 minute survey
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
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