Stories that are Remembered and Shared
As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm ...
Public Relations
Public relations, a subset of influencer relations, is a key part of most B2B marketing strategies.
Building an Influencer Marketing Program
For those of you who missed the MCForum B2B Insights conference last week, a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...
Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference
I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...
No News is NOT Good News
I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted ...
Data draws attention, so let’s create some with surveys!
People love numbers. Data-driven PR is proven to generate more media hits than traditional business-oriented PR. Listeners’ ears perk up for top-10 lists, size comparisons…numbers will almost always get attention. But what if we don’t ...
Minimum Viable Marketing Launch
The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...
Defy Convention: PR Timing
Conventional wisdom: the whole world goes away in August; there’s no point in making any PR announcements or scheduling any business meetings. I hear that all the time, and then just this week, I noticed ...
What to Measure and Why
I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...
What’s in a Name? Hopefully, not much
It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...
Calling All Heads of Marketing – Please fill out this 15 minute survey
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
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