Almost every software marketer at some point needs to include screenshots in digital materials, whether its a web site, a blog post, or even social media postings. To be blunt, screenshots are BORING. So one ...
Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...
I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...
The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...
It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...
Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...
A quick post about one of the companies I met with at the BizTEC entrepreneurship conference, DiagSense. The company has developed very cool technology that predicts mechanical failure based on statistical algorithms. The solution has ...
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