Tagged: "trade shows"

Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Trade Shows: How to Survive & Thrive

After the business lull of Christmas/New Years, suddenly the world seems alive with giveaway vendors, booth panel printers, and the question of “how do we get all this stuff from here to there?”. That’s right, ...

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Let’s Get Physical (as opposed to Digital)

I recently opened my own company, an important milestone marked by a lot of paperwork and meetings with people like lawyers, accountants, and bankers. Interestingly, one of the most exciting moments of the process was ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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