The Rebranding Playbook Elon Musk Threw Out
From his first day at Twitter when he walked in carrying a sink, saying “Let that sink in,”(the ultimate dad joke), Elon Musk has certainly mastered how to get people talking about him and his ...
Tagged: "startups"
Interview with Alon Ben-Cnaan of Joint Startup
Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...
New Presentation: Top Startup Marketing Mistakes
I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...
Where to Locate Your Startup’s US Operations
I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which ...
The Process to Better SaaS Conversion – from IGT Cloud Summit
While east coasters are hunkering down in shelters, or at their friends’ houses inland waiting for the arrival of Hurricane Sandy, here in Israel it’s business is as usual (unless you’re trying to travel to ...
DreamIt Startups dream, grow and pivot
As an adviser for DreamIt Israel, I was invited to attend their “Demo Day” in Tel Aviv in the midst of the Tishrei holiday season.* Most of the audience for these types of “pitch nights” ...
Lean Market Research – Presentation from The Lean Startup Machine Workshop
I recently presented a short lecture on “Lean Market Research” for the Lean Startup Machine workshop that took place for the first time in Tel Aviv at the end of August. The point of my ...
Let’s Get Physical (as opposed to Digital)
I recently opened my own company, an important milestone marked by a lot of paperwork and meetings with people like lawyers, accountants, and bankers. Interestingly, one of the most exciting moments of the process was ...
Top 3 Marketing Mistakes Tech Startups Make
In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...
What’s in a Name? Hopefully, not much
It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...
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