I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...
I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
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