The Rebranding Playbook Elon Musk Threw Out
From his first day at Twitter when he walked in carrying a sink, saying “Let that sink in,”(the ultimate dad joke), Elon Musk has certainly mastered how to get people talking about him and his ...
Tagged: "public relations"
Building an Influencer Marketing Program
For those of you who missed the MCForum B2B Insights conference last week, a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...
Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference
I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...
No News is NOT Good News
I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted ...
Defy Convention: PR Timing
Conventional wisdom: the whole world goes away in August; there’s no point in making any PR announcements or scheduling any business meetings. I hear that all the time, and then just this week, I noticed ...
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