No News is NOT Good News
I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted ...
Tagged: "pr"
Defy Convention: PR Timing
Conventional wisdom: the whole world goes away in August; there’s no point in making any PR announcements or scheduling any business meetings. I hear that all the time, and then just this week, I noticed ...
What to Measure and Why
I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...
MarketingSherpa on Lean PR Campaigns
MarketingSherpa is one of the leading research firms specializing in tracking what works in all aspects of marketing. Their goal, according to their web site, is “to give marketers of the world the stats, inspiration, ...
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