The Rebranding Playbook Elon Musk Threw Out
From his first day at Twitter when he walked in carrying a sink, saying “Let that sink in,”(the ultimate dad joke), Elon Musk has certainly mastered how to get people talking about him and his ...
Tagged: "marketing strategy"
New Presentation: Top Startup Marketing Mistakes
I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...
Top 3 Marketing Mistakes Tech Startups Make
In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...
The Death of Lazy Marketing – Report from B2B Insights Conference
Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...
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