When I had the idea to survey marketing heads of Israeli technology companies, I admit, I went a little overboard. The survey contained so many sections and sub-sections that the responses generated a spreadsheet 82 ...
People love numbers. Data-driven PR is proven to generate more media hits than traditional business-oriented PR. Listeners’ ears perk up for top-10 lists, size comparisons…numbers will almost always get attention. But what if we don’t ...
I recently presented a short lecture on “Lean Market Research” for the Lean Startup Machine workshop that took place for the first time in Tel Aviv at the end of August. The point of my ...
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