Tagged: "lean marketing"

Top 3 Marketing Mistakes Tech Startups Make

In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...

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Metrics That Matter: case study by KickoffLabs and KISSmetrics

I would like to share a wonderful blog post from the KISSmetrics blog, entitled “How to Measure Your Way to Startup Success“. In this post, the founder of KickoffLabs details the metrics that he tracks ...

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