Tagged: "Email Marketing"

Contact List Email Frequency: Knowing When to say “When”

Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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Email Marketing vs. Spamming

A few days ago I was part of a lecture series on generating B2B leads. One of the speakers spoke about using LinkedIn, one about customer/prospect events, and I was asked to speak about email ...

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