I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...
Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. ...
After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...
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