Tagged: "B2B Insights conference"

Building an Influencer Marketing Program

For those of you who missed the MCForum B2B Insights conference last week,  a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...

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The Death of Lazy Marketing – Report from B2B Insights Conference

Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...

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