Start Ups

Startups face many marketing challenges, starting with achieving product-market fit, clarifying messaging, signing initial customers, spreading the word, and if things go well, scaling up. These blog posts discuss our experiences and insights based on our work with dozens of startup companies.

Minimum Viable Marketing Launch

The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...

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Let’s Get Physical (as opposed to Digital)

I recently opened my own company, an important milestone marked by a lot of paperwork and meetings with people like lawyers, accountants, and bankers. Interestingly, one of the most exciting moments of the process was ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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6 Myths About Industry Analysts and Startups

This week I attended a fabulous session hosted by Gartner Israel, designed to help CEOs and Marketing executives at technology vendors learn how to get the most out of working with Gartner. As Nancy Shapira-Aronovic, ...

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Recharging Your Batteries

Suddenly last week I got tired. I felt bored with what I was working on, didn’t have the energy to start anything new, and simply was fed up with all the projects on my plate. ...

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Top 3 Marketing Mistakes Tech Startups Make

In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...

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Lean Product Management: Test Before You Get In Too Deep

Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...

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Go Vertical

A quick post about one of the companies I met with at the BizTEC entrepreneurship conference, DiagSense. The company has developed very cool technology that predicts mechanical failure based on statistical algorithms. The solution has ...

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7 Tips for Entrepreneurs: Get the Most Out of Your Mentors

Entrepreneurs will often be in the situation of asking for advice from someone who is giving freely of their time. It may be in the format of a pre-arranged informational interview, a friend of a ...

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