Start Ups

Startups face many marketing challenges, starting with achieving product-market fit, clarifying messaging, signing initial customers, spreading the word, and if things go well, scaling up. These blog posts discuss our experiences and insights based on our work with dozens of startup companies.

Interview with Alon Ben-Cnaan of Joint Startup

Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...

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App Marketing – First Things First

One of my favorite activities is the volunteer mentoring I do for various startup accelerators.  A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Where to Locate Your Startup’s US Operations

I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which ...

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No News is NOT Good News

I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted ...

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Non-profits: Make it Easy for Small Companies to Donate

When I was VP marketing at a small (under 100 employees) company, one of my team’s responsibilities was to select holiday gifts that would be sent to our business partners all over the world. After ...

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Data draws attention, so let’s create some with surveys!

People love numbers. Data-driven PR is proven to generate more media hits than traditional business-oriented PR. Listeners’ ears perk up for top-10 lists, size comparisons…numbers will almost always get attention. But what if we don’t ...

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DreamIt Startups dream, grow and pivot

As an adviser for DreamIt Israel, I was invited to attend their “Demo Day” in Tel Aviv in the midst of the Tishrei holiday season.* Most of the audience for these types of “pitch nights” ...

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A Solution Looking for a Problem

Last month I mentored and lectured at the Lean Startup Machine workshop, which took place for the first time in Israel but has been happening all over the world. I love working with entrepreneurs, and ...

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Lean Market Research – Presentation from The Lean Startup Machine Workshop

I recently presented a short lecture on “Lean Market Research” for the Lean Startup Machine workshop that took place for the first time in Tel Aviv at the end of August. The point of my ...

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