Marketing Strategy

Resources for developing a marketing strategy and marketing plan for startups and established companies.

Minimum Viable Marketing Launch

The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...

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Let’s Get Physical (as opposed to Digital)

I recently opened my own company, an important milestone marked by a lot of paperwork and meetings with people like lawyers, accountants, and bankers. Interestingly, one of the most exciting moments of the process was ...

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Top 3 Marketing Mistakes Tech Startups Make

In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...

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What’s in a Name? Hopefully, not much

It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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The Death of Lazy Marketing – Report from B2B Insights Conference

Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...

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