The New NON-hacked Lean Marketer Web Site
So, my old site was hacked. No, a terrorist didn’t plaster nationalistic slogans on my home page. This was much more insidious, and took longer to find. If someone searched for the Lean Marketer site ...
So, my old site was hacked. No, a terrorist didn’t plaster nationalistic slogans on my home page. This was much more insidious, and took longer to find. If someone searched for the Lean Marketer site ...
Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...
As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm ...
One of my favorite activities is the volunteer mentoring I do for various startup accelerators. A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...
I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which ...
For those of you who missed the MCForum B2B Insights conference last week, a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...
I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...
Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. ...
We are constantly faced with decisions in business and in life. It’s rare to have the opportunity to observe, in real time, what deciding differently would have led to. I had just such an opportunity last ...
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