Articles by: Rebecca Herson

It’s not about YOU: The difference between features and benefits

We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...

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VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider

Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...

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Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

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PODCAST: How to Hire Marketers

In this special episode of the B2B Startup Growth podcast, I spoke with Shoham Eckhous of Penguin Strategies about hiring marketers for tech startups. I’ve been a CMO and strategist for several B2B startups and ...

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How to Create Animated GIF Screenshots in 3 Easy Steps

Almost every software marketer at some point needs to include screenshots in digital materials, whether its a web site, a blog post, or even social media postings. To be blunt, screenshots are BORING. So one ...

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Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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Happy New Year from The Lean Marketer

Wishing all of our clients, colleagues and friends who celebrate, a very happy and healthy New Year! We look forward to working with you… collaborating, strategizing and creating together in the new year. Peace, health ...

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5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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