Why Your Old Logo Will Haunt You for Years
When I started working with Zerve last year, they had refreshed their logo and look and feel, and since then we’ve updated the company’s messaging. In early 2025, Zerve described itself as “the OS for ...
Articles by: Rebecca Herson
VIDEO: Blueprint for Brand Messaging: A Structured Approach
Having a clear and consistent brand message is essential for companies of all sizes. Whether you’re an early-stage startup or a well-established multinational, your message plays a crucial role in connecting with your audience and ...
The Rebranding Playbook Elon Musk Threw Out
From his first day at Twitter when he walked in carrying a sink, saying “Let that sink in,”(the ultimate dad joke), Elon Musk has certainly mastered how to get people talking about him and his ...
What is a fractional CMO and why your company may need one
Fractional CMOs have made it to the Wall Street Journal, which means that what I’ve been doing happily for the last 10 years has become totally mainstream. If you’d like to learn more about what ...
It’s not about YOU: The difference between features and benefits
We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...
VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider
Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...
Use this area to offer a short teaser of your email’s content
You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates. Before you hit send, make sure ...
PODCAST: How to Hire Marketers
In this special episode of the B2B Startup Growth podcast, I spoke with Shoham Eckhous of Penguin Strategies about hiring marketers for tech startups. I’ve been a CMO and strategist for several B2B startups and ...
How to Create Animated GIF Screenshots in 3 Easy Steps
Almost every software marketer at some point needs to include screenshots in digital materials, whether its a web site, a blog post, or even social media postings. To be blunt, screenshots are BORING. So one ...
Does Your Marketing Budget Stack Up? New Report Available
After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...
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