Articles by: lisamichaeli

VIDEO: Is ABM Right for Your Company? 5 Criteria to Consider

Many of our clients have been inquiring about the latest hot topic in marketing, Account Based Marketing (ABM). Rather than utilizing your marketing efforts to generate inbound leads, ABM targets multiple people with your target ...

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Initiating Contact with Industry Analysts – the Who, What, Where, How and Why

Industry analysts can be very helpful for your company since they often strongly influence industry trends and key buyers. We would like to share where, why, who, what, and how industry analysts can support and ...

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