Trade Shows

Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Trade Shows: How to Survive & Thrive

After the business lull of Christmas/New Years, suddenly the world seems alive with giveaway vendors, booth panel printers, and the question of “how do we get all this stuff from here to there?”. That’s right, ...

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Lean Market Research – Presentation from The Lean Startup Machine Workshop

I recently presented a short lecture on “Lean Market Research” for the Lean Startup Machine workshop that took place for the first time in Tel Aviv at the end of August. The point of my ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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