Technology

Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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3 Tech Tools that Herald the Golden Age of Marketing

My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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