Start Ups

Startups face many marketing challenges, starting with achieving product-market fit, clarifying messaging, signing initial customers, spreading the word, and if things go well, scaling up. These blog posts discuss our experiences and insights based on our work with dozens of startup companies.

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

No Comments Read more

Social Media Marketing: B2B vs. B2C

With over 2 billion active social media accounts, businesses today know that social media offers a lot of traffic potential. Creating and implementing the right strategy can help a business increase traffic to their website ...

No Comments Read more

5 Content Curation Tips for B2B marketing

If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...

No Comments Read more

It’s not about YOU: The difference between features and benefits

We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...

No Comments Read more

Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

No Comments Read more

Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

No Comments Read more

Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

2 Comments Read more

Need a Web Site…fast

An entrepreneur came to me recently in a real bind. She was planning to attend the most important conference in her industry in just two weeks, and the company did not have a Web site. ...

No Comments Read more

Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

No Comments Read more

Interview with Alon Ben-Cnaan of Joint Startup

Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...

No Comments Read more