ROI Analysis

Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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The Process to Better SaaS Conversion – from IGT Cloud Summit

While east coasters are hunkering down in shelters, or at their friends’ houses inland waiting for the arrival of Hurricane Sandy, here in Israel it’s business is as usual (unless you’re trying to travel to ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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The Death of Lazy Marketing – Report from B2B Insights Conference

Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...

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