Product Marketing

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Minimum Viable Marketing Launch

The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...

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What’s in a Name? Hopefully, not much

It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...

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Lean Product Management: Test Before You Get In Too Deep

Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...

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Go Vertical

A quick post about one of the companies I met with at the BizTEC entrepreneurship conference, DiagSense. The company has developed very cool technology that predicts mechanical failure based on statistical algorithms. The solution has ...

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