Media Relations

Building an Influencer Marketing Program

For those of you who missed the MCForum B2B Insights conference last week,  a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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