Measurement

5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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Choosing a Survey Platform for your Business

After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...

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3 Tech Tools that Herald the Golden Age of Marketing

My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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Lean Product Management: Test Before You Get In Too Deep

Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...

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Metrics That Matter: case study by KickoffLabs and KISSmetrics

I would like to share a wonderful blog post from the KISSmetrics blog, entitled “How to Measure Your Way to Startup Success“. In this post, the founder of KickoffLabs details the metrics that he tracks ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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