Marketing Strategy

Resources for developing a marketing strategy and marketing plan for startups and established companies.

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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5 Content Curation Tips for B2B marketing

If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...

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It’s not about YOU: The difference between features and benefits

We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...

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Contact List Email Frequency: Knowing When to say “When”

Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...

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App Marketing – First Things First

One of my favorite activities is the volunteer mentoring I do for various startup accelerators.  A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference

I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...

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The Road Not Taken

We are constantly faced with decisions in business and in life. It’s rare to have the opportunity to observe, in real time, what deciding differently would have led to. I had just such an opportunity last ...

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2012 Israeli Tech Marketing Budgets Report Now Available

When I had the idea to survey marketing heads of Israeli technology companies, I admit, I went a little overboard. The survey contained so many sections and sub-sections that the responses generated a spreadsheet 82 ...

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Minimum Viable Marketing Launch

The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...

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