Email Marketing

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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Tips and Tricks for Improving Your Email Marketing Campaign

We recently helped a client with a blog post about improving customer experience with email and we also covered the basics of knowing when to say “When” in this blog post. It got me thinking ...

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Contact List Email Frequency: Knowing When to say “When”

Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...

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Marketing Summer Reading List 2014

It’s already August and you may have noticed the familiar calm felt throughout your office. Many of your colleagues or clients may be taking a week or two off to spend time with family or ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

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3 Tech Tools that Herald the Golden Age of Marketing

My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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Email Marketing vs. Spamming

A few days ago I was part of a lecture series on generating B2B leads. One of the speakers spoke about using LinkedIn, one about customer/prospect events, and I was asked to speak about email ...

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