Content Marketing

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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5 Content Curation Tips for B2B marketing

If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...

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Choosing a Survey Platform for your Business

After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...

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Why blogging is like jogging

If you are an avid reader of The Lean Marketer blog you may have noticed that there hasn’t been much to read lately. Not only have I not been blogging lately, but I stopped exercising, ...

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3 Tech Tools that Herald the Golden Age of Marketing

My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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MarketingSherpa on Lean PR Campaigns

MarketingSherpa is one of the leading research firms specializing in tracking what works in all aspects of marketing. Their goal, according to their web site, is “to give marketers of the world the stats, inspiration, ...

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How (and Why) to Start a Blog

After I found myself recommending to the third acquaintance in a row that she start a blog, I decided it was time to start taking my own advice, the closest thing to eating my own ...

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