Budgeting

Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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Choosing a Survey Platform for your Business

After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...

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Israeli Tech Companies Spend Less than Half US Counterparts on Marketing

Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. ...

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Non-profits: Make it Easy for Small Companies to Donate

When I was VP marketing at a small (under 100 employees) company, one of my team’s responsibilities was to select holiday gifts that would be sent to our business partners all over the world. After ...

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2012 Israeli Tech Marketing Budgets Report Now Available

When I had the idea to survey marketing heads of Israeli technology companies, I admit, I went a little overboard. The survey contained so many sections and sub-sections that the responses generated a spreadsheet 82 ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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The Death of Lazy Marketing – Report from B2B Insights Conference

Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...

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