Blogging

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

No Comments Read more

How to Unlock Creativity in Your Marketing without Going Mad

  I have a confession to make. I am an associative thinker. Being part of western society, my type of thinking can appear disorganized or non-methodological. Rather than fight the linear thinkers and attempt to ...

No Comments Read more

Why blogging is like jogging

If you are an avid reader of The Lean Marketer blog you may have noticed that there hasn’t been much to read lately. Not only have I not been blogging lately, but I stopped exercising, ...

No Comments Read more

Minimum Viable Marketing Launch

The marketing aspect of a product launch has lots of moving parts. And if you are a small company, some or most of those parts may be outsourced, since you probably don’t have a whole ...

4 Comments Read more

Defy Convention: PR Timing

Conventional wisdom: the whole world goes away in August; there’s no point in making any PR announcements or scheduling any business meetings. I hear that all the time, and then just this week, I noticed ...

1 Comment Read more

9 Sites and Tools for Locating and Editing Images (more if you count Powerpoint)

This is the third in a series of posts about blogging. The first was about how and why I started a blog in the first place, and the second post was more tactical tips about ...

3 Comments Read more

Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

No Comments Read more

How to start a blog – the tactical stuff

The previous post was about why to start a blog and how to prepare yourself strategically. Now I’ll get into some of the nitty gritty tactical issues of how I actually started this blog. 1) ...

1 Comment Read more

How (and Why) to Start a Blog

After I found myself recommending to the third acquaintance in a row that she start a blog, I decided it was time to start taking my own advice, the closest thing to eating my own ...

No Comments Read more