Analyst Relations

Building an Influencer Marketing Program

For those of you who missed the MCForum B2B Insights conference last week,  a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...

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Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference

I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...

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6 Myths About Industry Analysts and Startups

This week I attended a fabulous session hosted by Gartner Israel, designed to help CEOs and Marketing executives at technology vendors learn how to get the most out of working with Gartner. As Nancy Shapira-Aronovic, ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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