The Lean Marketer Blog

Marketing Summer Reading List 2014

It’s already August and you may have noticed the familiar calm felt throughout your office. Many of your colleagues or clients may be taking a week or two off to spend time with family or ...

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Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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Choosing a Survey Platform for your Business

After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...

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Need a Web Site…fast

An entrepreneur came to me recently in a real bind. She was planning to attend the most important conference in her industry in just two weeks, and the company did not have a Web site. ...

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Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

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The New NON-hacked Lean Marketer Web Site

So, my old site was hacked. No, a terrorist didn’t plaster nationalistic slogans on my home page. This was much more insidious, and took longer to find. If someone searched for the Lean Marketer site ...

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Interview with Alon Ben-Cnaan of Joint Startup

Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...

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Stories that are Remembered and Shared

As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm ...

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App Marketing – First Things First

One of my favorite activities is the volunteer mentoring I do for various startup accelerators.  A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...

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