The Lean Marketer Blog

Top 6 Podcasts for Marketers

Have you discovered any new and amazing podcasts on your commute? Been listening to Serial? Enjoying Freakonomics and This American Life? Of course you have. But have you checked out some of the great marketing ...

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How to Unlock Creativity in Your Marketing without Going Mad

  I have a confession to make. I am an associative thinker. Being part of western society, my type of thinking can appear disorganized or non-methodological. Rather than fight the linear thinkers and attempt to ...

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Social Media Marketing: B2B vs. B2C

With over 2 billion active social media accounts, businesses today know that social media offers a lot of traffic potential. Creating and implementing the right strategy can help a business increase traffic to their website ...

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5 Content Curation Tips for B2B marketing

If you spend even the minimum time online on social networks for business, you’ve probably noticed articles being posted by your connections on LinkedIn or professionals you have never met in your groups. But why ...

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Tips and Tricks for Improving Your Email Marketing Campaign

We recently helped a client with a blog post about improving customer experience with email and we also covered the basics of knowing when to say “When” in this blog post. It got me thinking ...

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It’s not about YOU: The difference between features and benefits

We’ve had a lot of clients come to us to help them re-work their marketing materials or develop their marketing messages from scratch. This is what we do. We’re marketing consultants. We help our clients ...

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Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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Contact List Email Frequency: Knowing When to say “When”

Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...

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Happy New Year from The Lean Marketer

Wishing all of our clients, colleagues and friends who celebrate, a very happy and healthy New Year! We look forward to working with you… collaborating, strategizing and creating together in the new year. Peace, health ...

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5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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