Articles by: Rebecca Herson

What’s in a Name? Hopefully, not much

It’s pretty much a given that there are fewer women tech entrepreneurs than men – even without finding an industry statistic to back it up, I know from personal experience in working with early-stage startups, ...

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Lean Product Management: Test Before You Get In Too Deep

Imagine if you could order your favorite food or drink at a crowded bar, without having to wait for the waitstaff to notice your politely raised hand or your empty glass. This is the problem ...

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Go Vertical

A quick post about one of the companies I met with at the BizTEC entrepreneurship conference, DiagSense. The company has developed very cool technology that predicts mechanical failure based on statistical algorithms. The solution has ...

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Metrics That Matter: case study by KickoffLabs and KISSmetrics

I would like to share a wonderful blog post from the KISSmetrics blog, entitled “How to Measure Your Way to Startup Success“. In this post, the founder of KickoffLabs details the metrics that he tracks ...

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7 Tips for Entrepreneurs: Get the Most Out of Your Mentors

Entrepreneurs will often be in the situation of asking for advice from someone who is giving freely of their time. It may be in the format of a pre-arranged informational interview, a friend of a ...

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Calling All Heads of Marketing – Please fill out this 15 minute survey

After years of marketing technology globally, and talking with dozens of marketing peers and CEOs, I realized that each company follows its own theory and practice of marketing, based on the company’s overall strategy. However ...

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The Death of Lazy Marketing – Report from B2B Insights Conference

Yesterday I had the good fortune of attending the B2B Insights conference organized by the MC Forum (site is in Hebrew). Besides the fantastic networking with marketing peers in other companies, and the cool givaways ...

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MarketingSherpa on Lean PR Campaigns

MarketingSherpa is one of the leading research firms specializing in tracking what works in all aspects of marketing. Their goal, according to their web site, is “to give marketers of the world the stats, inspiration, ...

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How to start a blog – the tactical stuff

The previous post was about why to start a blog and how to prepare yourself strategically. Now I’ll get into some of the nitty gritty tactical issues of how I actually started this blog. 1) ...

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How (and Why) to Start a Blog

After I found myself recommending to the third acquaintance in a row that she start a blog, I decided it was time to start taking my own advice, the closest thing to eating my own ...

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