Articles by: Rebecca Herson

3 Tech Tools that Herald the Golden Age of Marketing

My first job after college was for a non-profit agency. It was a fantastic job in so many ways; I had more freedom than I would have ever had in a corporate job (that is, ...

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Let’s Get Physical (as opposed to Digital)

I recently opened my own company, an important milestone marked by a lot of paperwork and meetings with people like lawyers, accountants, and bankers. Interestingly, one of the most exciting moments of the process was ...

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What to Measure and Why

I was invited to present to a group of Honors MBA students at Ben Gurion University last week. Because my month of June had been incredibly hectic (note the distinct lack of blog posts in ...

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6 Myths About Industry Analysts and Startups

This week I attended a fabulous session hosted by Gartner Israel, designed to help CEOs and Marketing executives at technology vendors learn how to get the most out of working with Gartner. As Nancy Shapira-Aronovic, ...

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Email Marketing vs. Spamming

A few days ago I was part of a lecture series on generating B2B leads. One of the speakers spoke about using LinkedIn, one about customer/prospect events, and I was asked to speak about email ...

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Recharging Your Batteries

Suddenly last week I got tired. I felt bored with what I was working on, didn’t have the energy to start anything new, and simply was fed up with all the projects on my plate. ...

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9 Sites and Tools for Locating and Editing Images (more if you count Powerpoint)

This is the third in a series of posts about blogging. The first was about how and why I started a blog in the first place, and the second post was more tactical tips about ...

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Top 3 Marketing Mistakes Tech Startups Make

In the last few weeks I’ve led several lectures and workshops with tech entrepreneurs about lean marketing. Most recently at the DreamIt Tel Aviv Accelerator, and at the BizTec Competition at the Haifa Technion. For me these ...

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