Articles by: Rebecca Herson

App Marketing – First Things First

One of my favorite activities is the volunteer mentoring I do for various startup accelerators.  A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Where to Locate Your Startup’s US Operations

I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which ...

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Building an Influencer Marketing Program

For those of you who missed the MCForum B2B Insights conference last week,  a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...

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Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference

I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...

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Israeli Tech Companies Spend Less than Half US Counterparts on Marketing

Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. ...

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The Road Not Taken

We are constantly faced with decisions in business and in life. It’s rare to have the opportunity to observe, in real time, what deciding differently would have led to. I had just such an opportunity last ...

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Trade Shows: How to Survive & Thrive

After the business lull of Christmas/New Years, suddenly the world seems alive with giveaway vendors, booth panel printers, and the question of “how do we get all this stuff from here to there?”. That’s right, ...

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No News is NOT Good News

I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted ...

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Why blogging is like jogging

If you are an avid reader of The Lean Marketer blog you may have noticed that there hasn’t been much to read lately. Not only have I not been blogging lately, but I stopped exercising, ...

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