Articles by: Rebecca Herson

Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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Happy New Year from The Lean Marketer

Wishing all of our clients, colleagues and friends who celebrate, a very happy and healthy New Year! We look forward to working with you… collaborating, strategizing and creating together in the new year. Peace, health ...

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5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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Need a Web Site…fast

An entrepreneur came to me recently in a real bind. She was planning to attend the most important conference in her industry in just two weeks, and the company did not have a Web site. ...

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Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

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The New NON-hacked Lean Marketer Web Site

So, my old site was hacked. No, a terrorist didn’t plaster nationalistic slogans on my home page. This was much more insidious, and took longer to find. If someone searched for the Lean Marketer site ...

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Interview with Alon Ben-Cnaan of Joint Startup

Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...

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Stories that are Remembered and Shared

As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm ...

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