MarketingSherpa is one of the leading research firms specializing in tracking what works in all aspects of marketing. Their goal, according to their web site, is “to give marketers of the world the stats, inspiration, and instructions to improve their results.”
Based on the success Commtouch achieved in data-driven PR, MarketingSherpa decided to feature the work our marketing team did together with our PR Agency K2 Global Communications in a case study about the content marketing and public relations success. The case study describes how we leveraged the vast amounts of Internet threat data we had access to through the Commtouch GlobalView cloud to increase media coverage by over 200%.
They expanded on the case study in a later blog post: Public Relations: 5 tactics for getting your message to the media
- View the case study here: http://www.marketingsherpa.com/article.php?ident=32111
- View the follow up blog post Public Relations: 5 tactics for getting your message to the media here: http://sherpablog.marketingsherpa.com/pr-fame-communications/public-relations-tactics/
The Lean Marketer, of course, has our own take on how this relates to Lean Marketing.