Archive for 2014

Does Your Marketing Budget Stack Up? New Report Available

After much research, analysis, and deliberation, the new Israel B2B Marketing Budget Benchmarking Study is now out! If you want to see how your budget compares to your colleagues, and how other marketing executives like ...

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Contact List Email Frequency: Knowing When to say “When”

Congratulations! You successfully collected valid email addresses from people who have given you permission to email them from time to time! This is no easy feat, as you know. In fact, procuring a valid, permission-based ...

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Happy New Year from The Lean Marketer

Wishing all of our clients, colleagues and friends who celebrate, a very happy and healthy New Year! We look forward to working with you… collaborating, strategizing and creating together in the new year. Peace, health ...

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5 Things to Check Before Submitting Your Marketing Budget

I am republishing this post that originally went out last year around this time, since I’ll be leading a new budgeting workshop next week. It’s budgeting season again…Large companies may have already submitted their budget ...

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Marketing Summer Reading List 2014

It’s already August and you may have noticed the familiar calm felt throughout your office. Many of your colleagues or clients may be taking a week or two off to spend time with family or ...

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Share your B2B budget insights…and learn!

I have yet to meet the marketer that enjoys budgeting. For most, the budget is just a means to an end – you have to spend money to do all the cool things we marketers ...

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Freshen up stale email marketing lists with data validation

One of our clients is undergoing a marketing renaissance of sorts. They have lots of paying customers, but wanted to bring in new prospects so they decided to turbocharge their outreach efforts. One piece of ...

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Choosing a Survey Platform for your Business

After the success of our Marketing Budget Benchmarking Study, we decided to update it this year. However, we wanted to improve the process, using what we learned in the previous round. Part of that meant ...

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Need a Web Site…fast

An entrepreneur came to me recently in a real bind. She was planning to attend the most important conference in her industry in just two weeks, and the company did not have a Web site. ...

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