Archive for 2013

Use this area to offer a short teaser of your email’s content

You’ve spent hours on the design and content of your email blast. You are even trying out a few different subject lines to see which gets better open rates.  Before you hit send, make sure ...

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The New NON-hacked Lean Marketer Web Site

So, my old site was hacked. No, a terrorist didn’t plaster nationalistic slogans on my home page. This was much more insidious, and took longer to find. If someone searched for the Lean Marketer site ...

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Interview with Alon Ben-Cnaan of Joint Startup

Recently I had the privilege of chatting via Skype with a colleague of mine whom I met though the “The Hive” accelerator program in Tel Aviv. Alon Ben Cnaan recently launched a new venture, Joint ...

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Stories that are Remembered and Shared

As part of a workshop I ran last week for marketing professionals, many of whom were in Israel for the first time, we took a field trip to visit The Salad Trail, a unique farm ...

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App Marketing – First Things First

One of my favorite activities is the volunteer mentoring I do for various startup accelerators.  A little while ago I held office hours at the DreamIt Israel accelerator. Before I started one-on-one meetings with each ...

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New Presentation: Top Startup Marketing Mistakes

I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only ...

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Where to Locate Your Startup’s US Operations

I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which ...

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Building an Influencer Marketing Program

For those of you who missed the MCForum B2B Insights conference last week,  a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as ...

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Improving Relationships with Influencers: Upcoming Presentation at MCForum B2B Insights Conference

I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How ...

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Israeli Tech Companies Spend Less than Half US Counterparts on Marketing

Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. ...

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