The Lean Marketer
Innovate. Measure. Repeat.
Innovate. Measure. Repeat.
Companies, big and small, need to constantly test and iterate their marketing efforts. “Spray and pray” campaigns of years past were based on hope. Today’s lean marketing campaigns are based on knowledge. And when you don’t know… experiment and learn.
I wanted to share this new slide deck about Top Marketing Mistakes that startups make. I presented it to the DreamIt Tel Aviv accelerator last week – a great group of startups! There are only eight mistakes listed in the presentation, but I could have gone on longer. I just tried to focus the discussion on the issues I see…
I had the pleasure of attending an entrepreneurs’ reception at the Technion last week co-hosted by the New York City Economic Development Corporation, in honor of the new and innovative Cornell NYC Tech Campus which will offer a joint masters degree between the Technion and Cornell. Mayor Michael Bloomberg has been proactive about drawing new industries to New York City…
For those of you who missed the MCForum B2B Insights conference last week, a quick recap of my presentation about influencers (full deck below). You need to approach influencer marketing with the same seriousness as any other marketing program – it needs a budget, people to do the work, and clear cut goals. It also can take a significant amount…
I’ve been asked to present about improving relationships with influencers at the upcoming MCForum B2B Insights Conference, taking place next week. Some of the things I’ll be talking about are: Why influencer marketing matters How to identify influencers Online vs. Offline influencers Building & maintaining relationships with influencers While thinking about how to boil down my over a dozen years…
Israeli tech companies tend to be more product-focused than marketing-focused, stemming from the fact that the company founders often come from an engineering background, and simply assume that the best technology automatically win the market. Just in case you need a reminder that quite often it’s the sucky technology that wins, the image above is a Sony Betamax, and if…
We are constantly faced with decisions in business and in life. It’s rare to have the opportunity to observe, in real time, what deciding differently would have led to. I had just such an opportunity last week, and had plenty of time to think about where I’d gone wrong, and how I would apply this as a business lesson – you’ll…
After the business lull of Christmas/New Years, suddenly the world seems alive with giveaway vendors, booth panel printers, and the question of “how do we get all this stuff from here to there?”. That’s right, the Trade Show season is beginning. Whether its CES (starting tomorrow!), Mobile World Congress, RSA, CeBIT, or any one of dozens of smaller conferences happening…
I was recently discussing public relations (aka PR) with the VP of Communications of a company that has operations in several countries. She is trying to expand her company’s PR activities, and when I insisted that her team (or her PR company) needs to proactively maintain contact with their target journalists, editors and other influencers on at least a monthly…
If you are an avid reader of The Lean Marketer blog you may have noticed that there hasn’t been much to read lately. Not only have I not been blogging lately, but I stopped exercising, too. It just got too cold to motivate myself to get dressed into exercise clothes and go running (ok, mostly walking) after a long day…
When I was VP marketing at a small (under 100 employees) company, one of my team’s responsibilities was to select holiday gifts that would be sent to our business partners all over the world. After a few years of enjoying the fun task of crafting branded tea sets, blankets and various fun gadgets, I started looking at this activity from…
Sidebar
Popular Posts
Data draws attention, so let’s create some with surveys! 
What’s in a Name? Hopefully, not much 
Non-profits: Make it Easy for Small Companies to Donate 
Where to Locate Your Startup’s US Operations 
New Presentation: Top Startup Marketing Mistakes 
Calling All Heads of Marketing – Please fill out this 15 minute survey 
Top 3 Marketing Mistakes Tech Startups Make 
What to Measure and Why 
4 Ways to Make It Easy to Interact With You, or at Least to Say Thank You 
Defy Convention: PR Timing